Promotional mix and corporate performance : an empirical study

von Sidhanta, Somroop
Veröffentlicht in Paradigm (2010)

Change of a changing trend : Indian retail movement : an analysis of private labels

von Gangopadhyay, Soumik
Veröffentlicht in Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence (2010)

An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India

von Banerjee, Neelotpaul
Veröffentlicht in Global business review (2015)

The impact of promotional mix on profit in the B2B sector

von Siddhanta, Somroop
Veröffentlicht in Marketing intelligence & planning (2014)