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von Siano, Alfonso
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Internationalization and innovation as resources for SME growth in foreign markets : a focus on textile and clothing firms in the Campania region

von Zucchella, Antonella
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Challenges and opportunities of consumer empowerment in online reputation management

von Vollero, Agostino
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication

von Siano, Alfonso
Veröffentlicht in Journal of communication management (2015)

L' analisi strategica di un settore maturo : le conserve di pomodoro

von Golinelli, Gaetano M.
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From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives

von Siano, Alfonso
Veröffentlicht in Journal of business research (2022)

Beyond multi-channel marketing : critical issues in dual marketing

Veröffentlicht 2020

Identifying new segments from a global branding perspective : a three-country study

von Palazzo, Maria
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Exploring the role of online consumer empowerment in reputation building : research questions hypotheses

von Siano, Alfonso
Veröffentlicht in The journal of brand management (2011)

CEO communication: engagement, longevity and founder centrality : an exploratory study in Italy

von Conte, Francesca
Veröffentlicht in Corporate communications (2017)

Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.

von Vollero, Agostino
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A comparative analysis between US and Italian food companies on stakeholder realtionship via websites

Veröffentlicht in International journal of electronic customer relationship management (2010)

Digital CSR communication of Welsh companies

von Conte, Francesca
Veröffentlicht in Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution (2021)

Corporate social responsibility : engaging the community

von Deigh, Linda
Veröffentlicht in Qualitative market research (2016)

Lowering the pirate flag : a TPB study of the factors influencing the intention to pay for movie streaming services

von Sardanelli, Domenico
Veröffentlicht in Electronic commerce research (2019)

L' industria della fiction audiovisiva : evoluzione e concorrenza allargata

von Siano, Alfonso
Veröffentlicht 1993

The relationships between cultural institutions and companies : from donations to strategic partnerships

Veröffentlicht in Handbook of research on management of cultural products (2014)

Museum communication : towards a framework for resource-holder relations management

Veröffentlicht in Handbook of research on management of cultural products (2014)

Cultural perspectives on advertising perceptions and brand trustworthiness

Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)

Financial resources and corporate reputation : toward common management principles for managing corporate reputation

von Siano, Alfonso
Veröffentlicht in Corporate communications (2010)