When and how aesthetics influences financial decisions

von Townsend, Claudia
Veröffentlicht in Journal of consumer psychology (2010)

Procrastination of enjoyable experiences

von Shu, Suzanne B.
Veröffentlicht in Journal of marketing research (2010)

The effect of mere touch on perceived ownership

von Peck, Joann
Veröffentlicht in Journal of consumer research (2009)

Psychological ownership and affective reaction : emotional attachment process variables and the endowment effect

von Shu, Suzanne B.
Veröffentlicht in Journal of consumer psychology (2011)

The connections between affect and decision making: nine resulting phenomena

von Rottenstreich, Yuval
Veröffentlicht in Blackwell handbook of judgment and decision making (2004)

Nudging persistence after failure through emergency reserves

von Sharif, Marissa A.
Veröffentlicht in Organizational behavior and human decision processes (2021)

When three charms but four alarms : identifying the optimal number of claims in persuasion settings​

von Shu, Suzanne B.
Veröffentlicht in Journal of marketing (2014)

The effect of perceived similarity on sequential risk taking

von Webb, Elizabeth C.
Veröffentlicht in Journal of marketing research (2018)

The benefits of emergency reserves : greater preference and persistence for goals that have slack with a cost

von Sharif, Marissa A.
Veröffentlicht in Journal of marketing research (2017)

The pivotal role of fairness : which consumers like annuities?

von Shu, Suzanne B.
Veröffentlicht 2018

Consumer preferences for annuity attributes : beyond net present value

von Shu, Suzanne B.
Veröffentlicht in Journal of marketing research (2016)

Psychological ownership and consumer behavior

Veröffentlicht 2018

Life expectancy as a constructed belief : evidence of a live-to or die-by framing effect

Veröffentlicht in Journal of risk and uncertainty (2013)

Beyond nudges : tools of a choice architecture

Veröffentlicht in Marketing letters (2012)