Uninformative advertising as an invitation to search

von Mayzlin, Dina
Veröffentlicht in Marketing science (2011)

Should you punish or reward current customers?

von Shin, Jiwoong
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2013)

Uninformative advertising as an invitation to search

von Mayzlin, Dina
Veröffentlicht in From Little's law to marketing science (2016)

A customer management dilemma : when is it profitable to reward one's own customers?

von Shin, Jiwoong
Veröffentlicht in Marketing science (2010)

Targeted advertising and consumer inference

von Shin, Jiwoong
Veröffentlicht in Marketing science (2021)

Favoring the winner or loser in repeated contests

von Ridlon, Robert
Veröffentlicht in Marketing science (2013)

A model of two-sided costly communication for building new product category demand

von Lu, Michelle Y.
Veröffentlicht in Marketing science (-2018)

Managing buzz

von Campbell, Arthur
Veröffentlicht in Rand Corporation The Rand journal of economics (2017)

Incentive problems in performance-based online advertising pricing : cost per click vs. cost per action

von Hu, Yu Jeffrey
Veröffentlicht in Management science (2016)

When to "Fire" customers : customer cost-based pricing

von Shin, Jiwoong
Veröffentlicht in Management science (2012)

Manufacturer marketing initiatives and retailer information sharing

von Mittendorf, Brian
Veröffentlicht in Quantitative marketing and economics (2013)

Commentaries and rejoinder to "Do switching costs make markets less competitive?"

von Shin, Jiwoong
Veröffentlicht in Journal of marketing research (2009)