Marketing your university on social media : a content analysis of Facebook post types and formats

von Peruta, Adam
Veröffentlicht in Journal of marketing for higher education (-2018)

Social media in higher education : understanding how colleges and universities use Facebook

von Peruta, Adam
Veröffentlicht in Journal of marketing for higher education (-2017)

Childhood brand nostalgia : a new conceptualization and scale development

von Shields, Alison B.
Veröffentlicht in Journal of consumer behaviour (-2016)

What did you do to my brand? : the moderating effect of brand nostalgia on consumer reponses to changes in a brand

von Shields, Alison B.
Veröffentlicht in Psychology & marketing (2016)

Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club

von Humphrey, William F.
Veröffentlicht in Exploring the rise of fandom in contemporary consumer culture (2018)