Market-based assets and shareholder value : a framework for analysis

von Srivastava, Rajendra Krishan
Veröffentlicht 1997

Market-based assets and shareholder value: a framework for analysis

von Srivastava, Rajendra K.
Veröffentlicht in A reader in marketing communications (2005)

A contingency model of emotional intelligence in professional selling

von McFarland, Richard G.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Control system diversity : implications for selling centers

Veröffentlicht in Journal of business research (2014)