Examining the influence of control and convenience in a self-service setting

von Collier, Joel E.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

Revisiting the concept of person interactivity through social psychology and social telepresence theory

von Suntornpithug, Nichaya
Veröffentlicht in International journal of electronic business (2010)

The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth

von Nejad, Mohammad G.
Veröffentlicht in International journal of research in marketing (2016)

Influentials and influence mechanisms in new product diffusion : an integrative review

von Nejad, Mohammad G.
Veröffentlicht in Journal of marketing theory and practice (2014)

The influence of personal values on measures of advertising effectiveness : interactions with audience involvement

von Sherrell, Daniel L.
Veröffentlicht in Personal values and consumer psychology (1984)

Understanding the differences of public and private self-service technology

Veröffentlicht in The journal of services marketing (2014)

The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople

von Oakley, Jared
Veröffentlicht in Industrial marketing management (2021)

Does transparency influence the ethical behavior of salespeople?

Veröffentlicht in Journal of business research (2014)

Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns

von Evans, Robert D.
Veröffentlicht in Journal of marketing theory and practice (2018)