Special issue on green advertising

von Sheehan, Kim Bartel
Veröffentlicht 2013

Green advertising and the reluctant consumer

Veröffentlicht 2014

Controversies in contemporary advertising

von Sheehan, Kim Bartel
Veröffentlicht 2014

Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity

von Sheehan, Kim Bartel
Veröffentlicht in Advertising theory (2012)

Amazon's mechanical turk for academics : the HIT handbook for social science research

von Sheehan, Kim Bartel
Veröffentlicht 2016

"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage

von Muralidharan, Sidharth
Veröffentlicht in Journal of promotion management (2017)

Building buzz to beat the big boys : word of mouth marketing for small businesses

von O'Leary, Steve
Veröffentlicht 2008

The role of guilt in influencing sustainable pro-environmental behaviors among shoppers : differences in response by gender to messaging about England's plastic-bag levy

von Muralidharan, Sidharth
Veröffentlicht in Journal of advertising research (2018)

Amazon's mechanical turk for academics : the HIT handbook for social science research

von Sheehan, Kim Bartel
Veröffentlicht 2016

Straight from the source? : media framing of creative crowd labor and resultant ethical concerns

von Sheehan, Kim Bartel
Veröffentlicht in Journal of business ethics (2019)

Social media as a CSR communication channel : the current state of practice

von Berg, Kati Tusinski
Veröffentlicht in Ethical practice of social media in public relations (2018)

Advertising management in a digital environment : text and cases

von Kelley, Larry D.
Veröffentlicht 2022

Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising

von Sheehan, Kim Bartel
Veröffentlicht in Journal of marketing communications (2018)

How motivations for social media usage can change and what it means for e-businesses

von Hopp, Tobias
Veröffentlicht in Organizations and social networking (2013)

Small business smarts : building buzz with social media

von O'Leary, Steve
Veröffentlicht 2011

Changing user motivation for social networking site usage : implications for internet advertisers

von Gangadharbatla, Harshavardhan
Veröffentlicht in International journal of internet marketing and advertising (2012)

An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk

von Kees, Jeremy
Veröffentlicht in Journal of advertising (-2017)

Advertising media workbook and sourcebook

von Kelley, Larry D.
Veröffentlicht 2015

Advertising media planning : a brand management approach

von Kelley, Larry D.
Veröffentlicht 2012

Advertising media workbook and sourcebook

von Kelley, Larry D.
Veröffentlicht 2012