Take-off of online marketing : casting the next generation strategies

von Sharma, Amalesh
Veröffentlicht in Business strategy series (2011)

What drives human resource acquisition and retention in social enterprises? : an empirical investigation in the healthcare industry in an emerging market

von Moses, Aditya
Veröffentlicht in Journal of business research (2020)

Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs

von Khandeparkar, Kapil
Veröffentlicht in Journal of business research (2021)

Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches

von Kumar, V.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Leveraging distribution to maximize firm performance in emerging markets

von Kumar, V.
Veröffentlicht in Journal of retailing (2015)

Driving growth of Mwallets in emerging markets : a retailer's perspective

von Kumar, V.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry

von Sharma, Amalesh
Veröffentlicht in Journal of marketing (2018)

Ritualization : a strategic tool to position brands in international markets

von Sharma, Amalesh
Veröffentlicht in Journal of international marketing (2017)

Covid-19's impact on supply chain decisions : strategic insights from NASDAQ 100 firms using Twitter data

von Sharma, Amalesh
Veröffentlicht in Journal of business research (2020)

Leveraging service recovery strategies to reduce customer churn in an emerging market

von Borah, Sourav Bikash
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

Knowledge structure of Chief Marketing Officers (CMOs) : a review, bibliometric analysis, and research agenda

von Sharma, Amalesh
Veröffentlicht in Journal of business research (2022)

Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium

Veröffentlicht in Marketing science (2015)

Responses to COVID-19 : the role of governance, healthcare infrastructure, and learning from past pandemics

von Sharma, Amalesh
Veröffentlicht in Journal of business research (2021)

Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework

Veröffentlicht in Journal of international marketing (2013)

Accountability beyond profitability : understanding the impact of marketing actions on environmental and social performance

von Sharma, Amalesh
Veröffentlicht in Marketing accountability for marketing and non-marketing outcomes (2021)

From silos to synergies : a systematic review of luxury in marketing research

von Sharma, Amalesh
Veröffentlicht in Journal of business research (2022)

Channel intermediaries and manufacturer performance : an exploratory investigation in an emerging market

von Sharma, Amalesh
Veröffentlicht in Journal of retailing (2021)

Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance : a trade-off story

von Sharma, Amalesh
Veröffentlicht in International journal of production economics (2022)

Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap

von Saboo, Alok R.
Veröffentlicht in Journal of marketing research (2017)

Impact of buyer-supplier network complexity on firms' greenhouse gas (GHG) emissions : an empirical investigation

von Adhikary, Anirban
Veröffentlicht in International journal of production economics (2020)