0114 Influence of Cultural Factors on Brand Drivers of Customer Equity - Research on Cultural Differences between the US and China

von Shao, Jing-bo
Veröffentlicht in 2009 International Conference on Management Science and Engineering ; [2] (2009)

0073 Customer Equity Promotion Strategies for Commercial Banks Based on Four-Dimensional Drivers

von SHAO, Jing-bo
Veröffentlicht in 2010 International Conference on Management Science & Engineering (ICMSE) 17th annual conference proceedings ; 1 (2010)

Research on the influencing factors of customer referral behavior based on social network : application in the catering industry

von Shao, Jing-bo
Veröffentlicht in The journal of high technology management research (2014)

0043: The Impact of Online Reviews on Consumers' Purchase Decisions in Online Shopping

von Shao, Jing-bo
Veröffentlicht in 2014 International Conference on Management Science and Engineering (ICMSE 2014) ; 1 (2014)