Customer-driven benchmarking : a strategic approach toward a sustainable marketing performance

von Shamma, Hamed
Veröffentlicht in Benchmarking (2013)

Islamic marketing in Egypt : evolution and implications

von Shamma, Hamed M.
Veröffentlicht in African journal of business and economic research (2012)

Factors influencing voting intentions for Egyptian parliament elections 2011

von Farrag, Dalia Abdel Rahman
Veröffentlicht in Journal of Islamic marketing (2014)

A multiple stakeholder perspective for measuring corporate brand equity : linking corporate brand equity with corporate performance

von Shamma, Hamed M.
Veröffentlicht in Contemporary thoughts on corporate branding and corporate identity management (2008)

An extension of consumer environmental behavior research among expatriates

von Bhuian, Shahid N.
Veröffentlicht in International journal of commerce and management (2014)

Entrepreneurial orientation and organisational performance : the role of managerial traits

von Bhuian, Shahid N.
Veröffentlicht in Journal for international business and entrepreneurship development (2012)

Linking cause assessment, corporate philanthropy, and corporate reputation

von Szőcs, Ilona
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Managerial traits, market orientation and organisational performance : an empirical examination in a Middle Eastern context

Veröffentlicht in International journal of economics and business research (2013)