Marketing flexibility measurement scale : conceptualization, development and nomological validation

von Shalender, Kumar
Veröffentlicht in Journal of strategic marketing (2017)

Managing technology integration for human resources in industry 5.0

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Understanding product flexibility using SAP-LAP approach

von Shalender, Kumar
Veröffentlicht in Journal of strategic marketing (2014)

Disciplined innovation conceptual framework and adoption roadmap

von Shalender, Kumar
Veröffentlicht in Cases on the resurgence of emerging businesses (2023)

Omnichannel approach to co-creating customer experiences through metaverse platforms

Veröffentlicht 2024

AUTOFLEX: marketing flexibility measurement scale for automobile companies

von Shalender, Kumar
Veröffentlicht in Journal of strategic marketing (2017)

Blockchain adoption in the financial sector : challenges, solutions, and implementation framework

von Shalender, Kumar
Veröffentlicht in Revolutionizing financial services and markets through FinTech and blockchain (2023)

Consumers' preferences towards digital payments while online and offline shopping post COVID-19

von Singla, Babita
Veröffentlicht in Revolutionizing financial services and markets through FinTech and blockchain (2023)

Applications of neuromarketing in the metaverse

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Issues and challenges in E-waste management in India : a gap between theory and practice

von Chaudhary, Mona
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of business strategy (2018)