Can marketing lift stock prices?

von Kumar, V.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2011)

Handbook of research on customer equity in marketing

Veröffentlicht 2015

Expanding the role of marketing : from customer equity to market capitalization

von Kumar, V.
Veröffentlicht in Journal of marketing (2009)

Expanding the role of marketing : from customer equity to market capitalization

von Kumar, V.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)

Building and sustaining profitable customer loyalty for the 21st century

von Kumar, V.
Veröffentlicht in Marketing strategy ; Vol. 4: Marketing-mix strategies - distribution strategy and pricing strategy (2009)

Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales

von Kumar, V.
Veröffentlicht in Marketing science (2011)

Mehr Gewinn beim Cross-Selling

von Shah, Denish
Veröffentlicht in Harvard-Business-Manager (2013)

Surfactants in solution

Marketing in a data-driven digital world : implications for the role and scope of marketing

von Shah, Denish
Veröffentlicht in Journal of business research (2021)

Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data

von Shah, Denish
Veröffentlicht in Journal of marketing research (2015)

Consuming for content? : understanding social media-centric consumption

von Shah, Denish
Veröffentlicht in Journal of business research (2023)

Customer relationship management

von Kumar, V.
Veröffentlicht 2012

Legends in marketing V. Kumar

Veröffentlicht 2013

Managing customer profits : the power of habits

von Shah, Denish
Veröffentlicht in Journal of marketing research (2014)

Unprofitable cross-buying : evidence from consumer and business markets

Veröffentlicht in Journal of marketing (2012)

Linking customer behaviors to cash flow level and volatility : implications for marketing practices

von Shah, Denish
Veröffentlicht in Journal of marketing research (2017)

Reversing the logic : the path to profitability through relationship marketing

Veröffentlicht in Journal of interactive marketing (2009)