National brand and store brand price competition : who hurts whom?

von Sethuraman, Raj
Veröffentlicht 1995

Assessing the external validity of analytical results from national brand and store brand competition models

von Sethuraman, Raj
Veröffentlicht in Marketing science (2009)

What makes consumers pay more for national brands than for store brands : image or quality?

von Sethuraman, Raj
Veröffentlicht 2000

Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108

von Sethuraman, Raj
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

Why do consumers pay more for national brands than for store brands?

von Sethuraman, Raj
Veröffentlicht 1997

Contributions of scholarly empirical literature to retail thought and practice

von Sethuraman, Raj
Veröffentlicht in Journal of retailing (2022)

Determinants of store brand share

von Sethuraman, Raj
Veröffentlicht in Journal of retailing (2014)

Special issue on data-based retailing : review and new directions

Veröffentlicht 2022

Understanding the JR heritage, publishing in JR, and the evolving retail field

von Roggeveen, Anne L.
Veröffentlicht in Journal of retailing (2018)

Sharing JR 2021 statistics and recapping special issue

von Roggeveen, Anne L.
Veröffentlicht in Journal of retailing (2022)

The year that was! : editorial

von Roggeveen, Anne L.
Veröffentlicht in Journal of retailing (2021)

Diversity in publication and award winners!

von Roggeveen, Anne L.
Veröffentlicht in Journal of retailing (2019)

From manuscript submission to article publication : shedding light on the review process in JR

von Roggeveen, Anne L.
Veröffentlicht in Journal of retailing (2019)

Showcasing the diversity of the Journal of Retailing publications and celebrating the Davidson Award winners : editorial

von Roggeveen, Anne L.
Veröffentlicht in Journal of retailing (2021)

Private label strategies - myths and realities

von Sethuraman, Raj
Veröffentlicht in Handbook of marketing strategy (2012)

Exploring the brand value-shareholder value nexus for consumer goods companies

von Kerin, Roger A.
Veröffentlicht in Brand management ; Vol. 1 (2010)

The competition between national brands and store brands : models, insights, implications, and future research directions

von Sethuraman, Raj
Veröffentlicht 2012

Retail competition

von Fox, Edward J.
Veröffentlicht in Retailing in the 21st century (2006)

<<The>> competition between national brands and store brands : models, insights, implications, and future research directions

von Sethuraman, Raj
Veröffentlicht 2013

Retail competition

von Fox, Edward J.
Veröffentlicht in Retailing in the 21st century (2010)