<<A>> control system approach to consumer behavior

von Sethna, Beheruz N.
Veröffentlicht 1976

Research methods in marketing and management

von Sethna, Beheruz N.
Veröffentlicht 1984

Research methods in marketing and management

von Sethna, Beheruz N.
Veröffentlicht 1984

Effects of cognitive overweight status on food choice

von Wei, Yujie
Veröffentlicht in Health marketing quarterly (-2016)

Influence of user generated content in online shopping : impact of gender on purchase behaviour, trust, and intention to purchase

von Sethna, Beheruz N.
Veröffentlicht in International journal of electronic marketing and retailing (2017)

Hedonic and utilitarian use of user-generated content on online shopping websites

von Hazari, Sunil
Veröffentlicht in Journal of marketing communications (2017)

Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content

von Hazari, Sunil
Veröffentlicht in International journal of technology marketing (2017)