The impact of mobile app adoption on cross-buying : the moderating roles of product category characteristics and adoption timing

von Liu, Huan
Veröffentlicht in Journal of retailing (2022)

Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits

von Minguez, Ana
Veröffentlicht in Journal of business research (2022)

Análisis de la intensidad de los costes de cambio en la industria de la telefonía móvil

von Maicas, Juan Pablo
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2008)

Strengthening customer relationships : what factors influence customers to migrate to contracts?

von Polo-Redondo, Yolanda
Veröffentlicht in Journal of service research (2013)

Customer-base management in network industries : the moderating role of network size and market growth

von Maicas, Juan Pablo
Veröffentlicht in European management review (2015)

How to make switching costly : the role of marketing and relationship characteristics

von Polo-Redondo, Yolanda
Veröffentlicht in Journal of service research (2009)

Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications

von Polo-Redondo, Yolanda
Veröffentlicht in Journal of service research (2016)

Social influence in the adoption of a B2B loyalty program : the role of elite status members

von Viswanathan, Vijay
Veröffentlicht in International journal of research in marketing (2017)

Aproximación al concepto de engagement : un estudio exploratorio en el sector de la telefonía móvil : an exploratory study in the mobile communications industry = Customer engage...

von Cambra, Jesús
Veröffentlicht in Universia business review (2012)

Managing complaints to improve customer profitability

von Cambra-Fierro, Jesus
Veröffentlicht in Journal of retailing (2015)

Reducing the level of switching costs in mobile communications : the case of mobile number portability

von Maicas, Juan Pablo
Veröffentlicht in Telecommunications policy (2009)

Does specific CSR training for managers impact shareholder value? : implications for education in sustainable development

von López-Pérez, Ma. Eugenia
Veröffentlicht in Corporate social responsibility and environmental management (-2017)

Management for sustainable development and its impact on firm value in the SME context : does size matter?

von López-Pérez, M. Eugenia
Veröffentlicht in Business strategy and the environment (2017)

The effect of pricing and advertising on customer retention in a liberalizing market

von Polo-Redondo, Yolanda
Veröffentlicht in Journal of interactive marketing (2011)

From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector

von Cambra Fierro, Jesús
Veröffentlicht in Business research quarterly (2014)

Multi-tier loyalty programs to stimulate customer engagement

von Bijmolt, Tammo H. A.
Veröffentlicht in Customer engagement marketing (2018)

Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability

von Petersen, J. Andrew
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Customer-firm interactions and the path to profitability : a chain-of-effects model

von Cambra-Fierro, Jesús
Veröffentlicht in Journal of service research (2018)

"Are multichannel customers really more valuable? : an analysis of banking services"

von Cambra-Fierro, Jesús
Veröffentlicht in International journal of research in marketing (2016)

Quantifying the effect of status in a multi-tier loyalty program

von Viswanathan, Vijay
Veröffentlicht in Industrial marketing management (2022)