We create, we connect, we respect, therefore we are : intellectual, social , and cultural value in online communities

von Seraj, Mina
Veröffentlicht in Journal of interactive marketing (2012)

Are you involved? Are you focused? : the regulatory fit and involvement effects on advertisement effectiveness

von Merdin, Ezgi
Veröffentlicht in The changing roles of advertising (2013)

Social network citizenship

von Seraj, Mina
Veröffentlicht in Handbook of research on business social networking ; Vol. 1 (2012)

Social media adoption : a process-based approach

von Toker, Aysegul
Veröffentlicht in Journal of organizational computing and electronic commerce (2016)