Does feeling holier then others predict good deeds? self-construal, self-enhancement and helping behavior

von Seo, Joon Yong
Veröffentlicht in The journal of consumer marketing (2014)

Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims

von Seo, Joon Yong
Veröffentlicht in Marketing letters (2017)

Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods

von Seo, Joon Yong
Veröffentlicht in Marketing letters (2016)