Making marketing accountable : a broader view

von Lemon, Katherine N.
Veröffentlicht in Does marketing need reform? (2006)

Taming the obesity beast : children, marketing, and public policy considerations

von Seiders, Kathleen
Veröffentlicht in Journal of public policy & marketing (2007)

Serving unfair customers

von Berry, Leonard L.
Veröffentlicht in Business horizons (2008)

Do satisfied customers always buy more? : the roles of satiation and habituation in customer repurchase

von Voss, Glenn B.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2010)

How complementarity and substitution alter the customer satisfaction-repurchase link

von Voss, Glenn B.
Veröffentlicht in Journal of marketing (2010)

Enough Is enough! : the fine line in executing multichannel relational communication

von Godfrey, Andrea
Veröffentlicht in Journal of marketing (2011)

Tell us again, how satisfied are you? : the influence of recurring posttransaction surveys on purchase behavior

von Flynn, Andrea Godfrey
Veröffentlicht in Journal of service research (2017)

"Marketing theory and applications" : ... AMA Winter Educators' Conference

Veröffentlicht 2005

Children's use of on-package nutritional claim information

Veröffentlicht in Journal of consumer behaviour (2011)

SERVCON: development and validation of a multidimensional service convenience scale

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Motivating customers to adhere to expert advice in professional services : a medical service context

Veröffentlicht in Journal of service research (2015)

Do satisfied customers buy more? : Report No. 05-114

Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)

Understanding how employees understand customers : a commentary essay

von Seiders, Kathleen
Veröffentlicht in Journal of business research (2009)