Modeling an organizational buyer's product evaluation strategy : validity and procedural considerations

von Scott, Jerome E.
Veröffentlicht in Journal of marketing research (1976)

Consumerism: a theoretical framework for analysis

von Scott, Jerome E.
Veröffentlicht in American Marketing Association Combined proceedings (Spring Conference + Fall Conference) (1973)

An investigation of the role of product characteristics in risk perception

von Zikmund, William G.
Veröffentlicht in Review of business and economic research (1977)

Demand analysis, solar heating and cooling of buildings : Phase 1 report. Solar water heating in South Florida: 1923-1974. Lending institution attitudes toward solar heating and...

von Scott, Jerome E.
Veröffentlicht 1975

The role of personal values in marketing and consumer behavior

von Vinson, Donald E.
Veröffentlicht in Journal of marketing (1977)