Conditions and drivers of competition in a region : some case histories of brand-land synergism

von Maizza, Amedeo
Veröffentlicht in Management innovation and entrepreneurship (2015)

The relationship between unstructed information and marketing knowledge : an experiment in the US wine market

von Scorrano, Paola
Veröffentlicht in International journal of management practice (2015)

Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers

von Fait, Monica
Veröffentlicht in Journal for international business and entrepreneurship development (2016)

Old, new and third wine regions : a consumer perspective

von Maizza, Amedeo
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2017)

Communicating local products on the web : a comparison between Italian and English-language blogs

von Scorrano, Paola
Veröffentlicht in International journal of technology marketing (2015)

Corporate venture capitalists' ambidexterity : myth or truth?

von Rossi, Matteo
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2021)

Knowledge gathering form social media to improve marketing in agri-food sector

von Caione, Adriana
Veröffentlicht in Inventi impact: SMEs (-2016)