The wisdom of some : do we always need high consensus to shape consumer behavior?

von Sciandra, Michael R.
Veröffentlicht in Journal of public policy & marketing (2017)

Smart phones, bad calls? : the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

von Sciandra, Michael R.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)