Does one rotten apple always spoil the barrel? : the role of perceptions of empowerment when consumers observe destructive others in online co-creation activities

von Schweitzer, Fiona Maria
Veröffentlicht in Journal of business research (2022)

The double-edged sword of intricate idea enactment in product development

von Schweitzer, Fiona Maria
Veröffentlicht in Journal of business research (2021)

Innovation heroes : understanding customers as a valuable innovation resource

von Schweitzer, Fiona Maria
Veröffentlicht 2018

The eye of the beholder : the influence of intuition, rationality, and leeway on the assessment of an idea's market-creation potential

von Schweitzer, Fiona Maria
Veröffentlicht in Industrial marketing management (2020)

Digital new market creation by incumbent firms : a political lens on the effect of formalization on agility

von Röth, Tobias
Veröffentlicht in The journal of strategic information systems (2023)

Digital transformation in the new product development process : the role of IT-enabled PLM systems for relational, structural, and NPD performance

von Schweitzer, Fiona Maria
Veröffentlicht in International journal of innovation management (2019)

Forward-looking search during innovation projects : under which conditions it impacts innovativeness

von Jissink, Tymen
Veröffentlicht in Technovation (2019)

Exploring the future of market driving : a dialogue with marketing thought leaders

von Schweitzer, Fiona Maria
Veröffentlicht in Industrial marketing management (2023)

Extending the conversation on market driving : an introduction to the special issue

von Schweitzer, Fiona Maria
Veröffentlicht in Industrial marketing management (2023)

Crowdsourcing : leveraging innovation through online idea competitions

Veröffentlicht in Research technology management (2012)

The value of experience-based simulation in garnering support for radically new concepts

von Bauer, Julian
Veröffentlicht in International journal of innovation management (2021)

There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda

von Schweitzer, Fiona Maria
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2020)