Special issue: Integrated marketing communications

Veröffentlicht 2009

Communications between organizations and their markets in emerging economies : a research agenda

von Schultz, Don E.
Veröffentlicht in Organizations and markets in emerging economies (2010)

Integrated marketing communications and CRM: friends or foes?

von Schultz, Don E.
Veröffentlicht in Peppers, Don Managing customer relationships (2004)

<<The>> evolution of integrated marketing communications : the customer-driven marketplace

Veröffentlicht 2011

B2B marketing communications in a transformational marketplace

von Schultz, Don E.
Veröffentlicht in Handbook of business-to-business marketing (2012)

The future of advertising or whatever we're going to call it

von Schultz, Don E.
Veröffentlicht in Journal of advertising (-2016)

Market brand equity : lost in terminology and techniques?

von Schultz, Don E.
Veröffentlicht in The journal of product & brand management (2016)

Reinventing marcom for the new marketplace

von Schultz, Don E.
Veröffentlicht in Journal of Indian business research (2013)

Redesigning marketing to fit a different marketplace

von Schultz, Don E.
Veröffentlicht in The future of marketing (2003)

The evolution of integrated marketing communications : the customer-driven marketplace

Veröffentlicht 2011

Marketing communication measurement in a transformational marketplace

von Schultz, Don E.
Veröffentlicht in Integrated brand marketing and measuring returns (2010)

Marketing communication: radical or rational change?

von Schultz, Don E.
Veröffentlicht in Scenarios in marketing (2006)

Strategic advertising campaigns

von Schultz, Don E.
Veröffentlicht 1991

Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework

von Schultz, Don E.
Veröffentlicht in Asia-Pacific journal of business administration (2015)

IMC the next generation : five steps for delivering value and measuring returns using marketing communication

von Schultz, Don E.
Veröffentlicht 2004

Maintenance person or architect? : the role of academic advertising research in building better understanding

von Kerr, Gayle
Veröffentlicht in International journal of advertising (2010)

How to sell more stuff : promotional marketing that really works

von Smith, Steve
Veröffentlicht 2005

Consumer research, retailers and robots

von Schultz, Don E.
Veröffentlicht in International journal of electronic marketing and retailing (2017)

Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework

von Schultz, Don E.
Veröffentlicht in Journal of marketing communications (2018)

Sales promotion management

von Schultz, Don E.
Veröffentlicht 1982