The relationship between competitive pricing and direct-to-consumer advertising : how to manage DCT advertising of RX drugs in an integrated marketing mix strategy

von Roy, Abhik
Veröffentlicht in Journal of advertising research (2020)

Perspective : the evolution of R&D conduct in the pharmaceutical industry

von Schramm, Mary E.
Veröffentlicht in The journal of product innovation management (2013)

Electric appliance advertising : the role of the good housekeeping institute

von Paulson, Erika L.
Veröffentlicht in Journal of historical research in marketing (2017)

Stock market response to strategic technical alliances between drug and biotechnology firms

von Liu, Dandan
Veröffentlicht in The journal of product innovation management (2016)

The False Claims Act : a review and policy recommendations

von Schramm, Mary E.
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2014)

An agent-based diffusion model with consumer and brand agents

Veröffentlicht in Decision support systems (2010)