Digital nudge efficacy and the influence of personality in pre-purchase information research

von Schär, Armando
Veröffentlicht in International journal of applied behavioral economics (2021)

SOCIAL PRESSURE ON HEAVY THINKERS? THE INFLUENCE OF NEED FOR COGNITION ON PRE-PURCHASE SOCIAL NORM NUDGES

von Schar, Armando
Veröffentlicht in AMCIS (27. : 2021 : Online) Digital innovation and entrepreneurship ; Volume 3 of 4 (2021)