Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation

von Scarpi, Daniele
Veröffentlicht 2020

The impact of decoys and background information on consumers' preferences and decision making

von Scarpi, Daniele
Veröffentlicht in The international review of retail, distribution and consumer research (2008)

Does size matter? : an examination of small and large web-based brand communities

von Scarpi, Daniele
Veröffentlicht in Journal of interactive marketing (2010)

The fun side of the Internet

von Scarpi, Daniele
Veröffentlicht in Impact of e-commerce on consumers and small firms (2006)

Work and fun on the Internet : the effects of utilitarianism and hedonism online

von Scarpi, Daniele
Veröffentlicht in Journal of interactive marketing (2012)

The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more

von Scarpi, Daniele
Veröffentlicht in Journal of advertising research (2021)

Motivations of small firms to develop relationships with banks

von Visentin, Marco
Veröffentlicht in The journal of business & industrial marketing (2015)

A construal level view of contemporary heritage tourism

von Scarpi, Daniele
Veröffentlicht in Tourism management (2023)

When out-of-stock products do backfire : managing disclosure time and justification wording

von Pizzi, Gabriele
Veröffentlicht in Journal of retailing (2013)

Generation Z active sports tourism : a conceptual framework and analysis of intention to revisit

von Raggiotto, Francesco
Veröffentlicht in Generation Z marketing and management in tourism and hospitality (2021)

Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events

von Raggiotto, Francesco
Veröffentlicht in Sport management review (2020)

This must be the place : a destination-loyalty model for extreme sporting events

von Raggiotto, Francesco
Veröffentlicht in Tourism management (2021)

Determinants and mediators of the intention to upgrade the contract in buyer-seller relationships

von Visentin, Marco
Veröffentlicht in Industrial marketing management (2012)

The effect of shelf layout on satisfaction and perceived assortment size : an empirical assessment

von Pizzi, Gabriele
Veröffentlicht in Journal of retailing and consumer services (2016)

The impact of phantom decoys on choices and perceptions

von Scarpi, Daniele
Veröffentlicht in Journal of behavioral decision making (2013)

Privacy threats with retail technologies : a consumer perspective

von Pizzi, Gabriele
Veröffentlicht in Journal of retailing and consumer services (2020)

Care management to improve retail customers' and employees' satisfaction

von Raggiotto, Francesco
Veröffentlicht in Journal of retailing and consumer services (2023)

Untying the knot : drivers of the intention to downgrade the relationship in B2B service contexts

von Scarpi, Daniele
Veröffentlicht in Industrial marketing management (2022)

The extraordinary attraction of being ordinary : a moderated mediation model of purchase for prototypical products

von Scarpi, Daniele
Veröffentlicht in Journal of retailing and consumer services (2019)

Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements

von Massara, Francesco
Veröffentlicht in Journal of advertising research (2020)