Special issue on creativity research in advertising

Veröffentlicht 2008

Creativity and ad theory

von Sasser, Sheila L.
Veröffentlicht in Advertising theory (2012)

Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda

von Sasser, Sheila L.
Veröffentlicht in Journal of advertising (2008)

Passion, expertise, politics, and support : creative dynamics in advertising agencies

von Sasser, Sheila L.
Veröffentlicht in Journal of advertising (2012)

When bad is good : the creative conundrum of agency-client relationships

von Sasser, Sheila L.
Veröffentlicht in Current insights and future trends (2012)

The social media transformation process : curating content into strategy

von Kilgour, Mark
Veröffentlicht in Corporate communications (2015)

Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns

von Sasser, Sheila L.
Veröffentlicht in Journal of advertising research (2007)

Marketing in an interactive world : the evolving nature of communication processes using social media

von Sasser, Sheila L.
Veröffentlicht in Harnessing the power of social media and web analytics (2014)

Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies

von O'Connor, Huw
Veröffentlicht in Journal of advertising (-2016)