<<An>> empirical investigation of the marketing strategy implementation process

von Sashittal, Hemant Chaitanya
Veröffentlicht 1993

Integrating repatriated managers in MNCs

von Jassawalla, Avan
Veröffentlicht in The role of expatriates in MNCs knowledge mobilization (2011)

Building acquaintance brands via Snapchat for the college student market

von Sashittal, Hemant Chaitanya
Veröffentlicht in Business horizons (-2016)

The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts

von Sashittal, Hemant Chaitanya
Veröffentlicht in The journal of brand management (2020)

Targeting college students on Facebook? : how to stop wasting your money

von Sashittal, Hemant Chaitanya
Veröffentlicht in Business horizons (2012)

Is your brand a living entity?

von Sashittal, Hemant Chaitanya
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2014)

Entifying your brand among Twitter-using millennials

von Sashittal, Hemant Chaitanya
Veröffentlicht in Business horizons (2015)

Interact with me on my terms : a four segment Facebook engagement framework for marketers

von Hodis, Monica Alexandra
Veröffentlicht in Journal of marketing management (2015)