We are not the same as you and I : causal effects of minor language variations on consumers' attitudes toward brands

von Sela, Aner
Veröffentlicht in Journal of consumer research (2012)

Consumers and brands across the globe : research synthesis and new directions

von Gürhan-Canli, Zeynep
Veröffentlicht in Journal of international marketing (2018)

Multiple shades of culture : insights from experimental consumer research

von Gürhan-Canli, Zeynep
Veröffentlicht in The Routledge companion to consumer behavior (2020)

Effect of regulatory focus on selective information processing

von Yoon, Yeosun
Veröffentlicht in Journal of consumer research (2012)

The effect of self-concept clarity on discretionary spending tendency

von Sarial-Abi, Gülen
Veröffentlicht in International journal of research in marketing (2016)

Culture and branding

von Gürhan-Canli, Zeynep
Veröffentlicht in Cross cultural issues in consumer science and consumer psychology (2017)

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment

von Gürhan-Canli, Zeynep
Veröffentlicht in Academy of Marketing Science AMS review (2016)

Stitching time : vintage consumption connects the past, present, and future

von Sarial-Abi, Gülen
Veröffentlicht in Journal of consumer psychology (2017)