Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences

von Roy, Subhadip
Veröffentlicht in Qualitative market research (2017)

The effect of country of origin on brand equity : an empirical study on generic drugs

von Sanyal, Shamindra Nath
Veröffentlicht in The journal of product & brand management (2011)

Integrated marketing channels

von Datta, Saroj Kumar
Veröffentlicht in Strategic marketing management in Asia (2017)

Importance of brand equity and distribution in competitive business environment : an Indian case studies approach

von Sanyal, Shamindra Nath
Veröffentlicht in Brand research (2009)

Conceptualisation of branding : strategy based on the Indian pharma sector

von Sanyal, Shamindra Nath
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2013)

Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"

von Sanyal, Shamindra Nath
Veröffentlicht in International journal of Indian culture and business management (2014)

Uncertainty and affluent teenagers' luxury buying-decision : the role of avoidance-related indecisiveness

von Sanyal, Shamindra Nath
Veröffentlicht in Journal of retailing and consumer services (2021)

Factors influencing prescribing decisions among physicians : empirical study on generic drugs

von Sanyal, Shamindra Nath
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2017)