Websites and the discursive legitimation of new ventures : embracing conformity and distinctiveness

von Santos, Fernando Pinto
Veröffentlicht in Materiality in Institutions (2019)

Brands at the Nexus of Organizations and Markets: How Organizational Structures and Technology Shape Marketing Practice

von Magalhães, Miguel
Veröffentlicht in ICMarkTech (2021 : La Laguna, Teneriffa) Marketing and smart technologies ; Volume 1 (2022)

Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage

von Rindell, Anne
Veröffentlicht in The journal of brand management (2015)