SPONSORSHIP CONGRUITY AND ATTITUDE TOWARDS ADVERTISING IN MUSIC FESTIVALS: THE ROLE OF TRUST AND SOCIAL MEDIA ENGAGEMENT

von Santo, Pedro Manuel do Espirito
Veröffentlicht in International Conference on ICT, Society and Human Beings (12. : 2019 : Porto, Portugal) International Conference on ICT, Society, and Human Beings 2019, International Conference on Connected Smart Cities 2019 and International Conference on Web Based Communities and Social Media 2019 (2019)

Endorser Altruism Effects on Narrative Transportation in Video Ads

von Augusto, Luísa
Veröffentlicht in ICMarkTech (2021 : La Laguna, Teneriffa) Marketing and smart technologies ; Volume 2 (2022)