THE EFFECTS OF COLLECTIVISM AND SOCIAL NETWORK SELF-CONGRUITY ON ENGAGEMENT

von Santos, Sara
Veröffentlicht in International Conference on ICT, Society and Human Beings (12. : 2019 : Porto, Portugal) International Conference on ICT, Society, and Human Beings 2019, International Conference on Connected Smart Cities 2019 and International Conference on Web Based Communities and Social Media 2019 (2019)

The role of customer engagement in the COVID-19 era

von Santos, Sara
Veröffentlicht in Insights, innovation, and analytics for optimal customer engagement (2021)

Literary communities in social media: the influence of motivations on engagement and purchase intention in women

von Santos, Sara
Veröffentlicht in European Conference on Social Media (10. : 2023 : Krakau) 10th European Conference on Social Media (ECSM 2023) (2023)

THE MAIN ROLE OF VIDEO ADS’ STRUCTURE ON SOCIAL MEDIA ENGAGEMENT

von Ferreira, Sónia De Almeida
Veröffentlicht in International Conference WWW/Internet (19. : 2020 : Online) International Conference WWW/Internet (CIAWI 2020) (2021)