Managing and marketing radical innovations : marketing new technology

von Sandberg, Birgitta
Veröffentlicht 2008

Managing and marketing radical innovations : marketing new technology

von Sandberg, Birgitta
Veröffentlicht 2008

Consumer learning roadmap : new buzzword or necessary tool?

von Hänninen, Seppo
Veröffentlicht in Knowledge matters (2008)

"Man, this frustrates me" : change of consumer emotions in online discussions

von Haavisto, Piia
Veröffentlicht in Journal of research in interactive marketing (2015)

What makes it so difficult? : a systematic review on barriers to radical innovation

von Sandberg, Birgitta
Veröffentlicht in Industrial marketing management (2014)

From new-product development to commercialization through networks

von Aarikka-Stenroos, Leena
Veröffentlicht in Journal of business research (2012)

When running fast is not the best option : failure of user involvement in design development processes

von González-Cristiano, Alberto
Veröffentlicht in International journal of product development (2019)

Highly innovative and extremely entrepreneurial individuals : what are these rare birds made of?

von Sandberg, Birgitta
Veröffentlicht in European journal of innovation management (2013)

Value creation during different development stages : what changes when an entrepreneurial firm transforms into a multinational corporation?

von Zettinig, Peter
Veröffentlicht in Value creation in international business ; volume 2: An SME perspective (2017)

Operationalising brand heritage and cultural heritage

von Hakala, Ulla
Veröffentlicht in The journal of product & brand management (2011)

Positive and negative emotional spirals in e-WOM of new recreational sports : a case study on Nordic walking

von Zurawik, Marta
Veröffentlicht in International journal of leisure and tourism marketing (2019)

Commentary to "From new-product development to commercialization through networks"

von Prenkert, Frans
Veröffentlicht in Journal of business research (2012)

Networks for the commercialization of innovations : a review of how divergent network actors contribute

von Aarikka-Stenroos, Leena
Veröffentlicht in Industrial marketing management (2014)

From filthy to healthy and beyond : finding the boundaries of taboo destruction in sex toy buying

von Piha, Samuel
Veröffentlicht in Journal of marketing management (2018)

Intellectual property rights in innovation management research : a review

von Candelin-Palmqvist, Hanni
Veröffentlicht in Technovation (2012)

The emotions of top managers and key persons in cross-border M&As : evidence from a longitudinal case study

von Hassett, Melanie E.
Veröffentlicht in International business review (2018)