Joint relationships between brands : using an associative network model to examine brand positioning strategies

von Samu, Sridhar
Veröffentlicht 1996

Cause marketing communications : consumer inference on attitudes towards brand and cause

von Samu, Sridhar
Veröffentlicht in European journal of marketing (2014)

The effect of fit and dominance in cause marketing communications

von Samu, Sridhar
Veröffentlicht in Journal of business research (2009)

The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics

von Samu, Sridhar
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2008)

The influence of cause marketing associations on product and cause brand value

von Wymer, Walter
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2009)

The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-sm...

von Bhatnagar, Namita
Veröffentlicht in Journal of nonprofit & public sector marketing (2009)

Brand related information as context : the impact of brand name characteristics on memory and choice

von Samu, Sridhar
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Veröffentlicht 2003

The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective

von Carvalho, Sergio W.
Veröffentlicht in Journal of international consumer marketing (2011)

Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies

von Samu, Sridhar
Veröffentlicht in Brand management ; Vol. 3 (2010)

Impact of brand-building activities and retailer-based brand equity on retailer brand communities

von Samu, Sridhar
Veröffentlicht in European journal of marketing (2012)

Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender

von Mishra, Anubhav
Veröffentlicht in Journal of business research (2018)