Modelling the impact of internal and external variables on consumer durables in a matured marketing environment

von Sakkthivel, A. M.
Veröffentlicht in International journal of electronic finance (2011)

Impact of demographics on online buying behaviour towards different products

von Sakkthivel, A. M.
Veröffentlicht in International journal of electronic finance (2009)

Influence of internet on online buyer involvement towards buying different products and services

von Sakkthivel, A. M.
Veröffentlicht in International journal of electronic finance (2010)

Investigating the variables that influence frequency of women shopping behaviour : evidence from emerging economies

von Sakkthivel, A. M.
Veröffentlicht in International journal of business excellence (2017)

Modelling the determinants that impact risk-taking and entrepreneurship behaviour in emerging economies

von Sakkthivel, A. M.
Veröffentlicht in International journal of entrepreneurship and small business (2012)

Role of cyber marketing in influencing consumer buying behaviour

von Sakkthivel, A. M.
Veröffentlicht 2005

Investigating the gender influence on technology adoption model towards smart phones : evidences from emerging economies

von Sakkthivel, A. M.
Veröffentlicht in International journal of business excellence (2018)

What influence consumer buying behaviour towards organised retailing in a growing competitive marketing environment? : an exploratory study on the impacting variables of Indian c...

von Sakkthivel, A. M.
Veröffentlicht in International journal of electronic finance (2013)

Knowledge management in the advertising industry

von Sakkthivel, A. M.
Veröffentlicht in Knowledge integration strategies for entrepreneurship and sustainability (2018)

To push for stardom or not : a rookie’s dilemma in the Tamil movie industry

von Krishnan, Trichy V.
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2010)

Empirical investigation on consumer purchase intentions in a growing competitive marketing environment

von Sakkthivel, A. M.
Veröffentlicht in International journal of electronic finance (2012)