European casebook on principles of marketing

Veröffentlicht 1997

European casebook on principles of marketing

Veröffentlicht 1997

Computer assisted sales processes in automotive retailing

von Taylor-West, Paul
Veröffentlicht in International journal of retail & distribution management (2012)

Segmenting for complexity : persuading people to buy what they don't understand

von Taylor-West, Paul
Veröffentlicht in Journal of strategic marketing (2013)

The benefits of using reduced item variable scales in marketing segmentation

von Taylor-West, Paul
Veröffentlicht in Journal of marketing communications (2014)

The development of relationships and networks for successful radical innovation

Veröffentlicht in Journal of customer behaviour (2008)