A multidimensional approach to marketing performance evaluation : a study of Hungarian companies

von Sajtos, László
Veröffentlicht in Acta oeconomica (2006)

Sales planning and forecasting

von Sajtos, Laszlo
Veröffentlicht in Sales management (2011)

A multidimensional approach to marketing performance evaluation : a study of Hungarian companies

von Sajtos, László
Veröffentlicht in Acta oeconomica (2006)

Engaging in our future through the transformational nature of services

Veröffentlicht 2015

Auxiliary theories as translation mechanisms for measurement model specification

von Sajtos, Laszlo
Veröffentlicht in Journal of business research (2016)

Competencias y gestión de riesgos de los actores de proyectos

von Veres, Zoltán
Veröffentlicht in Revista internacional administración finanzas (2012)

Measuring consumer interactivity in response to campaigns coupling mobile and television media

von Davis, Robert
Veröffentlicht in Journal of advertising research (2008)

Diagnosing the impact of patronage concentration and cross-buying in retail banking

von Sajtos, Laszlo
Veröffentlicht in Journal of business market management (2010)

The role and determinants of electronic commerce and on-line advertising within corporate activity

von Berács, József
Veröffentlicht in Acta oeconomica (2003)

The dual mechanism of sales capabilities in influencing organizational performance

von Guenzi, Paolo
Veröffentlicht in Journal of business research (2016)

Special issue on big data technology-briven CRM & artificial intelligence

Veröffentlicht 2020

The role and determinants of electronic commerce and on-line advertising within corporate activity

von Berács, József
Veröffentlicht in Acta oeconomica (2003)

Challenges and opportunities for marketing scholars in times of the fourth industrial revolution

von Krafft, Manfred
Veröffentlicht in Journal of interactive marketing (2020)

Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty

von Sajtos, Laszlo
Veröffentlicht in Journal of service theory and practice (2015)

Impact of service failure : the protective layer of customer relationships

von Sajtos, Laszlo
Veröffentlicht in Journal of service research (2010)

The strategic role of relational capabilities in the business-to-business service profit chain

von Theoharakis, Vasilis
Veröffentlicht in Industrial marketing management (2009)

Tactical use of rewards to enhance loyalty program effectiveness

von Danaher, Peter J.
Veröffentlicht in International journal of research in marketing (2020)

Does the reward match the effort for loyalty program members?

von Danaher, Peter J.
Veröffentlicht in Journal of retailing and consumer services (2016)

Case-mix system as a boundary object : the case of home care services

Veröffentlicht in Australasian marketing journal (2014)

Brand love : corroborating evidence across four continents

von Sajtos, Laszlo
Veröffentlicht in Journal of business research (2021)