A social network research paradigm for marketing : a review and research agenda

von Gupta, Aditya
Veröffentlicht in Marketing accountability for marketing and non-marketing outcomes (2021)

Stock market reactions to customer and competitor orientations : the case of initial public offerings

von Saboo, Alok R.
Veröffentlicht in Marketing science (2013)

Reexamining the tradeoff between value creation and value appropriation : the role of internal organizational resources vs. external strategic international alliances

von Tower, Annette
Veröffentlicht in Journal of business research (2021)

Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry

von Sharma, Amalesh
Veröffentlicht in Journal of marketing (2018)

Using Big Data to model time-varying effects for marketing resource (re)allocation

von Saboo, Alok R.
Veröffentlicht in Management information systems (2016)

Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes

von Saboo, Alok R.
Veröffentlicht in Journal of marketing (2017)

Evaluating the impact of social media activities on human brand sales

von Saboo, Alok R.
Veröffentlicht in International journal of research in marketing (2016)

A managerial capital perspective on chief marketing officer succession

von Wang, Rui
Veröffentlicht in International journal of research in marketing (2015)

Organizational debut on the public stage : marketing myopia and initial public offerings

von Saboo, Alok R.
Veröffentlicht in Marketing science (-2016)

Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap

von Saboo, Alok R.
Veröffentlicht in Journal of marketing research (2017)

Identifying the drivers of luxury brand sales in emerging markets : an exploratory study

von Sharma, Amalesh
Veröffentlicht in Journal of business research (2020)

Leveraging frontline employees' small data and firm-level big data in frontline management : an absorptive capacity perspective

von Lam, Son K.
Veröffentlicht in Journal of service research (2017)

Unlocking our potential

Veröffentlicht 2024

Unlocking our potential

Veröffentlicht 2024

Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 202...