Consumer - firm business relationship and network : the case of "Store" versus Internet

von Sörhammar, David
Veröffentlicht 2008

Service marketing

von Gidhagen, Mikael
Veröffentlicht in Theories and perspectives in business administration (2020)

Extending the role of consumers : from marketing targets to participants in business networks

von Röndell, Jimmie G.
Veröffentlicht in Extending the business network approach (2016)

Reaching new heights in the cloud : the digital transformation of the video games industry

von Walther, Kevin
Veröffentlicht in Management and information technology after digital transformation (2022)

Managing digital servitization : a service ecosystem perspective

von Sörhammar, David
Veröffentlicht in Management and information technology after digital transformation (2022)

The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment

von Rondell, Jimmie G.
Veröffentlicht in Journal of customer behaviour (2010)

Functional identities, resource integrators and the service-dominant logic

von Rondell, Jimmie G.
Veröffentlicht in Journal of customer behaviour (2010)

The orchestrating firm : value creation in the video game industry

von Gidhagen, Mikael
Veröffentlicht in Managing service quality (2011)

Co-governance in the consumer engagement process : facilitating multi-beneficial value creation

von Röndell, Jimmie G.
Veröffentlicht in Journal of strategic marketing (-2016)

How open is open innovation? : considering, adapting and adopting user knowledge and competence in the solution space

von Ridell, Oscar Persson
Veröffentlicht in Managing open innovation technologies (2013)

Organizing for digital servitization : a service ecosystem perspective

von Sklyar, Alexey
Veröffentlicht in Journal of business research (2019)

Transformational shifts through digital servitization

von Tronvoll, Bård
Veröffentlicht in Industrial marketing management (2020)

The co-creative practice of forming a value proposition

Veröffentlicht in Journal of marketing management (2012)

DIGITAL SERVITIZATION THROUGH THE LENSES OF PARADOX THEORY - THE EVIDENCE OF TENSIONS FROM THE AEROSPACE AND MARITIME INDUSTRIES

von Tóth, Zsófia
Veröffentlicht in Spring Servitization Conference (8. : 2019 : Linköping) Delivering services growth in the digital era (2019)

Tensions in digital servitization through a paradox lens

von Tóth, Zsófia
Veröffentlicht in Industrial marketing management (2022)

Innovation in service ecosystems : breaking, making, and maintaining institutionalized rules of resource integration

von Koskela-Huotari, Kaisa
Veröffentlicht in Journal of business research (2016)

Organizing actor engagement : a platform perspective

von Blasco-Arcas, Lorena
Veröffentlicht in Journal of business research (2020)