Word-of-mouth transmission in settings with multiple opinions : the impact of other opinions on WOM likelihood and valence

von Ryu, Gangseog
Veröffentlicht in Journal of consumer psychology (2009)

Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal

von Ryu, Gangseog
Veröffentlicht in Journal of retailing and consumer services (2023)

The underlying mechanism of self-regulatory focus impact on compromise choice

Veröffentlicht in Journal of business research (2014)

Receiver responses to rewarded referrals : the motive inferences framework

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)