The whole new world : Nintendo's targeting choice

von Rusetski, Alexander
Veröffentlicht in Journal of business case studies (2012)

Pricing by intuition : managerial choices with limited information

von Rusetski, Alexander
Veröffentlicht in Journal of business research (2014)

Getting proactive : cultural and procedural drivers of managerial motivation to act

von Rusetski, Alexander
Veröffentlicht in Journal of business & economics research (2011)

The whole new world : Nintendo's targeting choice ; teaching notes

von Rusetski, Alexander
Veröffentlicht in Journal of business case studies (2012)

Brand equity : can there be too much of a good thing?

von Rusetski, Alexander
Veröffentlicht in International business and economics research journal (2012)

Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands

von Strebinger, Andreas
Veröffentlicht in Journal of global marketing (2016)

Not complacent but scared : another look at the causes of strategic inertia among successful firms from a regulatory focus perspective

von Rusetski, Alexander
Veröffentlicht in Journal of strategic marketing (2011)

Unjustified prices : environmental drivers of managers' propensity to overprice

von Rusetski, Alexander
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

Development of archetypes of international marketing strategy

von Lim, Lewis K. S.
Veröffentlicht in Marketing strategy ; Vol. 6: Evolving and emerging issues in marketing strategy (2009)