Influence of PL equity on store loyalty : a comparative analysis between spain and the U.S.

von Ruiz-Real, José Luis
Veröffentlicht in Advances in national brand and private label marketing (2018)

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

von Ruiz-Real, José Luis
Veröffentlicht in International journal of retail & distribution management (2017)

Industrial marketing management : bibliometric overview since its foundation

von Martínez-López, Francisco J.
Veröffentlicht in Industrial marketing management (2020)