<<The>> determinants of channel member performance : an empirical investigation

von Ruekert, Robert W.
Veröffentlicht 1982

Marketing's role in the implementation of business strategies : a crit. review and conceptual framework

von Walker, Orville C.
Veröffentlicht in Journal of marketing (1987)

Interactions between marketing and R & D departments in implementing different business strategies

von Ruekert, Robert W.
Veröffentlicht in Strategic management journal (1987)

Marketings's interaction with other functional units : a conceptual framework and empir. evidence

von Ruekert, Robert W.
Veröffentlicht in Journal of marketing (1987)

Management control of product development projects

von Bonner, Joseph
Veröffentlicht 1998

The process of timely strategic marketing change : punctuations, influences, and anomalies

von Mullins, John W.
Veröffentlicht 1995

The organization of marketing activities : a contingency theory of structure and performance

von Ruekert, Robert W.
Veröffentlicht in Marketing strategy ; Vol. 5: Marketing strategy organization and implementation (2009)

The organization of marketing activities : a contigency theory of structure and perfomance

von Ruekert, Robert W.
Veröffentlicht in Journal of marketing (1985)

Brand alliances as information about unobservable product quality

von Rao, Akshay R.
Veröffentlicht 1997