Measuring customer experience in physical retail environments

von Bustamante, Juan Carlos
Veröffentlicht in Journal of service management (2017)

Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach

von Gómez-Suárez, Mónica
Veröffentlicht in The international review of retail, distribution and consumer research (2010)

Gestión minorista de las marcas de distribuidor : producto y merchandising

von Gómez Suárez, Mónica
Veröffentlicht in Información comercial española (2006)

Alternative panel models to evaluate the store brand market share : evidence from the Spanish market

von Rubio Benito, Natalia
Veröffentlicht in European journal of marketing (2009)

Consumer identification with store brands : differences between consumers according to their brand loyalty

von Rubio Benito, Natalia
Veröffentlicht in Business research quarterly (2015)

Gossip in social networking sites : why people chitchat about ad campaigns

von Okazaki, Shintaro
Veröffentlicht in International journal of market research (2014)

Store brand management and channel dependence: a model from the manufacturer's perspective

von Rubio Benito, Natalia
Veröffentlicht in The journal of brand management (2008)

The determinants of store brand market share : a temporal and cross-sectional analysis

von Rubio Benito, Natalia
Veröffentlicht in International journal of market research (2009)

La propensión al cotilleo sobre la transmisión de información promocional en las redes sociales : = Gossip proneness on promotional e-wom through social networking sites

von Okazaki, Shintaro
Veröffentlicht in Universia business review (2013)

Understanding brand loyalty of the store brand's customer base

von Rubio Benito, Natalia
Veröffentlicht in The journal of product & brand management (2015)

Customer Loyalty and Brand Management

Veröffentlicht 2019

Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms

von Jiménez-Barreto, Jano
Veröffentlicht in Tourism management (2020)

Expert quality evaluation and price of store vs. manufacturer brands: an analysis of the Spanish mass market

von Méndez, José Luis
Veröffentlicht in Journal of retailing and consumer services (2008)

Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name

von Rubio Benito, Natalia
Veröffentlicht in Journal of retailing and consumer services (2017)

Information technology use and firm's perceived performance in supply chain management

von Campo, Sara
Veröffentlicht in Journal of business-to-business marketing (2010)

Effect of strategy, structure and performance variables on store brand market share

von Oubiña, Javier
Veröffentlicht in Journal of marketing management (2007)

Does the commerical format influence the effect that store brands̕ equity has on loyalty to the retailer?

von Rubio Benito, Natalia
Veröffentlicht in Advances in national brand and private label marketing (2018)

Engagement in a third-party-managed virtual community and its effect on customer identification

von Rubio Benito, Natalia
Veröffentlicht in Predicting trends and building strategies for consumer engagement in retail environments (2019)

Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands

von Rubio Benito, Natalia
Veröffentlicht in The international review of retail, distribution and consumer research (2013)

Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination

von Jiménez-Barreto, Jano
Veröffentlicht in Tourism management (2020)