Design innovativeness and product sales' evolution

von Rubera, Gaia
Veröffentlicht in Marketing science (2015)

Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity

von Ordanini, Andrea
Veröffentlicht in International journal of internet marketing and advertising (2007)

Measuring competition for attention in social media : national women's soccer league players on Twitter

von Rossi, Federico
Veröffentlicht in Marketing science (2021)

Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation

von Giannetti, Verdiana
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

How does the application of an IT service innovation affect firm performance? : a theoretical framework and empirical analysis on e-commerce

von Ordanini, Andrea
Veröffentlicht in Information & management (2010)

Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy

von Rubera, Gaia
Veröffentlicht in The journal of product innovation management (2013)

Firm innovativeness and its performance outcomes : a meta-analytic review and theoretical integration

von Rubera, Gaia
Veröffentlicht in Journal of marketing (2012)

Spinoffs versus buyouts : profitability of alternate routes for commercializing innovations

von Rubera, Gaia
Veröffentlicht in Strategic management journal (2014)

Drivers of brand commitment : a cross-national investigation

von Eisingerich, Andreas B
Veröffentlicht in Journal of international marketing (2010)

A cross-cultural investigation of new product strategies for technological and design innovations

von Griffith, David A.
Veröffentlicht in Journal of international marketing (2014)

When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty

von Calantone, Roger J.
Veröffentlicht in The journal of product innovation management (2012)

You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value

von Rubera, Gaia
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

When the recipe is more important than the ingredients : qualitative comparative analysis (QCA) of service innovation configurations

von Ordanini, Andrea
Veröffentlicht in Journal of service research (2014)

Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities

von Rubera, Gaia
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

The many moods of inter-organizational imitation : a critical review

von Ordanini, Andrea
Veröffentlicht in International journal of management reviews (2008)

Integrating functional knowledge and embedding learning in new product launches: how project forms helped EMI Music

von Ordanini, Andrea
Veröffentlicht in Long range planning (2008)

Toward a contingency view of new product creativity : assessing the interactive effects of consumers

von Rubera, Gaia
Veröffentlicht in Marketing letters (2010)

The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture

von Cillo, Paola
Veröffentlicht in Journal of marketing (2018)

Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US

von Rubera, Gaia
Veröffentlicht in Journal of international business studies (2011)

Technological and design innovation effects in regional new product rollouts : a European illustration

von Rubera, Gaia
Veröffentlicht in The journal of product innovation management (2012)