Children's understanding of advertisers' persuasive tactics

von Rozendaal, Esther
Veröffentlicht in International journal of advertising (2011)

Brand prominence in advergames : effects on children's explicit and implicit memory

von Reijmersdal, Eva A. van
Veröffentlicht in Current insights and future trends (2012)

Boys' responses to the integration of advertising and entertaining content

von Reijmersdal, Eva A. van
Veröffentlicht in Young consumers (2015)

Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames

von Reijmersdal, Eva A. van
Veröffentlicht in Journal of interactive marketing (2012)

Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Veröffentlicht in International journal of advertising (2015)

Children's responses to advertising in social games

Veröffentlicht in Journal of advertising (2013)

Children's perceptions of sponsorship disclosures in online influencer videos

von Rozendaal, Esther
Veröffentlicht in ICORIA (Veranstaltung : 18. : 2019 : Krems an der Donau) Designing and communicating experience (2021)

Development of the persuasion knowledge scales of sponsored content (PKS-SC)

von Boerman, Sophie C.
Veröffentlicht in International journal of advertising (2018)

Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

von Hudders, Liselot
Veröffentlicht in Journal of advertising (-2017)

Processes and effects of targeted online advertising among children

von Reijmersdal, Eva A. van
Veröffentlicht in International journal of advertising (2017)

The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising

von De Jans, Steffi
Veröffentlicht in Journal of advertising (-2018)

Media generations and their advertising attitudes and avoidance : a six-country comparison

von Goot, Margot J. van der
Veröffentlicht in International journal of advertising (2018)

Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence

von Reijmersdal, Eva A. van
Veröffentlicht in Journal of interactive marketing (2020)

"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

von Ketelaar, Paul E.
Veröffentlicht in Journal of business research (2018)