Education and human resources management in high-tech organisations in China

von Rovai, Serena
Veröffentlicht in Journal of knowledge-based innovation in China (2010)

Luxury the Chinese way : new competitive scenarios

von Rovai, Serena
Veröffentlicht 2016

Luxury branding and digitalisation : the case of European brands in China

von Rovai, Serena
Veröffentlicht in Contemporary case studies on fashion production, marketing and operations (2018)

Chinese creative entrepreneurs in fashion and luxury : an exploratory case study of a concept store in Beijing

von Rovai, Serena
Veröffentlicht in Creative industries and entrepreneurship (2018)

Luxury fashion in the Chinese marketplace and the new online channels : an emerging perspective

von Rovai, Serena
Veröffentlicht in The art of digital marketing for fashion and luxury brands (2021)

Made in Italy and the luxury market : heritage, sustainability and innovation

von Rovai, Serena
Veröffentlicht 2023

Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity

von Kallevig, Annette
Veröffentlicht in Journal of advertising research (2022)