Hsp70 Protein und Antikörper-Level bei Patienten mit Graft-versus-Host-Disease

von Roth, Katharina Petra
Veröffentlicht 2014

Country-origin effects

von Zeugner-Roth, Katharina Petra
Veröffentlicht in Cross cultural issues in consumer science and consumer psychology (2017)

Bridging the gap between country and destination image : assessing common facets and their predictive validity

von Zeugner-Roth, Katharina Petra
Veröffentlicht in Journal of business research (2015)

COO in print advertising : Developed versus developing market comparisons

von Zeugner-Roth, Katharina Petra
Veröffentlicht in Journal of business research (2020)

Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects

von Mandler, Timo
Veröffentlicht in Journal of business research (2023)

Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective

von Zeugner-Roth, Katharina Petra
Veröffentlicht in Journal of international marketing (2015)

Home country image, country brand equity and consumers' product preferences: an empirical study

von Zeugner-Roth, Katharina Petra
Veröffentlicht in Management international review (2008)

The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis

Veröffentlicht in Journal of retailing (2009)